About

We won’t help you with advertising, direct mail, or cold calling programmes.  Your prospects don’t watch TV ads, they don’t read their mail and they sure as anything don’t answer their phones.  They head to search engines to discover and evaluate solutions.  We grow B2B businesses by blending data, analysis, technology and advice to help you match real world buyer behaviour. Our strategy is focused on attracting and converting leads, generating sales,  and delivering long-term business results  – the kind you can set your budgets on.

Assess & Recommend

Helping you to determine where your business is today and where you want to be.

Plan & Deliver

Working together upfront to turn goals and assesments into outcomes.

Implement & Measure

Working together through the technology onboarding process, connecting marketing to sales, tactics to strategy.

Grow & Optimise

With consistent reviews of critical data, we’re constantly making recommendations to optimise your program.

We help B2B companies attract, win & delight customers,
boost revenue, and adapt to the new way B2B customers buy.

Have Questions?

Give us a call.  We will advisor you and answer any questions you might have about working with us.

Free Consultation
Free Assessment

We will walk you through the steps your company can take to align your sales & marketing efforts.

Gain Knowledge
Get Started Today

Take your growth aspirations to the next level.  Discover the power of a results driven sales & marketing program.

Try RDG

Testimonials

Our Process

Our process focuses on providing real, down-to-earth business advice, to grow and scale your business.  We are a special kind of B2B consultancy that combines thinking, doing, measuring and ramping up what works.  Unlike an agency, we work across the entire funnel, from lead generation to sales qualification, acceptance and client retention.  We will work closely with your internal marketers and sales team to generate highly qualified prospects, close more deals, and deliver happy customers.


Strategy First.

The first step in our process is always developing a strategy built on a deep understanding of your customers expectations.  A content marketing strategy that speaks directly to your buyers’ greatest challenges is the one that demands the most attention.  And when your tactics work together under one, unfied strategy, that is what lays the foundation for great things.

Sales & Marketing Automation.

Software that when implemented correctly enables all of your integrated communications channels and your customer management systems to focus on moving your leads from the top of the marketing funnel through to sales-ready leads.


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54%

More Leads

Inbound Marketing delivers 54% more leads than traditional outbound leads - Hubspot.

61%

Improved ROI

Inbound leads cost 61% less than outbound leads - Search Engine Journal.

451%

Qualified Leads

Businesses that use marketing automation experience a 451% increase in qualified leads - The Annuities Group.

10%

Revenue Growth

Businesses that use marketing automation experience 10% revenue increase in just 6 - 9 months - Gartner Research.

Think Growth

We are a blend of sales, marketing and technology strategists with a great passion for business growth. We love what we do, it’s a way of life.

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5 Reasons Why Buyer Persona insight is the Key to winning more business.
June 28, 2016  /  By admin in Strategy
WHAT ARE BUYER PERSONAS?

Buyer Personas, during the last decade the term has almost become a marketing buzz phrase. What are buyer personas and why is everyone talking about them? In the simplest terms, buyer personas are examples or an embodiment of real buyers. Get it right, and your buyer personas will allow you to craft strategies to promote your products and services to the people who might buy them. Automation tools will enable you to deliver relevant content that will help your buyer make an educated decision about whether you are the best qualified company to address their problem. Get it wrong and buyers simply won’t find you! They will rely on their peers, consultants, and employees past experiences to decide which options they should consider. By the time your sales people pick up the phone, your buyers are already engaged with your competitor.

(more…)

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Contact Us

If you’re looking at this page, then chances are you’re in what we call the ‘bottom of the funnel’ in the B2B purchase journey.  To celebrate, we’d love to shout you a flat white!


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