5 Reasons Why Buyer Persona insight is the Key to winning more business.June 28, 2016 / By admin in Strategy
WHAT ARE BUYER PERSONAS?
Buyer Personas, during the last decade the term has almost become a marketing buzz phrase. What are buyer personas and why is everyone talking about them? In the simplest terms, buyer personas are examples or an embodiment of real buyers. Get it right, and your buyer personas will allow you to craft strategies to promote your products and services to the people who might buy them. Automation tools will enable you to deliver relevant content that will help your buyer make an educated decision about whether you are the best qualified company to address their problem. Get it wrong and buyers simply won’t find you! They will rely on their peers, consultants, and employees past experiences to decide which options they should consider. By the time your sales people pick up the phone, your buyers are already engaged with your competitor.