With inbound marketing quickly gaining prominance you may find yourself asking if it’s right for you.

Inbound Marketing is a process that requires a company to have the courage to resist the natural instinct of the business to want to promote itself. It demands a customer-centric focus strong enough to resist that natural tendency to sell the world on who you are, what you sell, and why you are better.  When you start to focus on helping people to resolve their business challenges, you sell more stuff.
But at some point, you will be asked to demonstrate the return on investment from an Inbound Marketing approach. Provide evidence of how you convert those inbound visitors into leads and paying customers? The answer is Marketing Automation.
Marketing automation is the technology that not only allows you to nurture and convert the traffic you’re attracting. It enables you to identify and follow up with your most qualified leads, communicate with sales effectively, and prove marketing ROI for your company.
With Marketing Automation, Inbound Marketing can not only deliver bottom-line results, it can also scale to meet the needs of any business. And deliver the return on investment that marketing programs should have always sought to prove.

The main objective of inbound marketing is to attract visitors to your brand.

Inbound Marketing is a process that requires a company to have the courage to resist the natural instinct of the business to want to promote itself. It demands a customer-centric focus strong enough to resist that natural tendency to sell the world on who you are, what you sell, and why you are better.  When you start to focus on helping people to resolve their business challenges, you sell more stuff.
But at some point, you will be asked to demonstrate the return on investment from an Inbound Marketing approach. Provide evidence of how you convert those inbound visitors into leads and paying customers? The answer is Marketing Automation.
Marketing automation is the technology that not only allows you to nurture and convert the traffic you’re attracting. It enables you to identify and follow up with your most qualified leads, communicate with sales effectively, and prove marketing ROI for your company.
With Marketing Automation, Inbound Marketing can not only deliver bottom-line results, it can also scale to meet the needs of any business. And deliver the return on investment that marketing programs should have always sought to prove.

How Automation helps inbound marketing.

Lead Qualification.
Ok so you’re getting traffic to your website and your leads are flowing in, but how do you find and hand off the most qualified leads to your sales team?  How can you be sure that those leads are going to turn into profitable customers?  They may be interested inquirers, maybe even decision-making influencers. In other cases, they are exactly who you have been trying to target. The budget-holder with an urgent need to buy, but they are just as likely to be tyre-kickers, competitors, or small fry – we call these “negative personas”.
If you are brave, test your current lead generation program with your sales team, go and ask them what they think of your leads?  Do they consider them to be qualified?  In what stage of the pipeline are they landing on their radar?  Are leads getting stuck in the decision phase?
If the answer to your questions is anything less than perfect then you need to fix the problem and fix it fast! Marketing automation helps you separate the what’s hot from what’s not.
Nurture Leads to convert.
Buyers engage with multiple pieces of content in their journey. And that’s just considering one prospect from a company. In complex B2B sales cycles, there can be 7, 9, maybe even 20 or more people involved in the buyer journey. Each has their own stages.  Start to do the math and you can quickly become overwhelmed with the amount of content each prospect needs.
Marketing automation helps you identify which stage of the buyer journey your buyers are in, what content they might need next, what content can help them convince a more senior buyer, and how to get them to the next stage in their own personal journey.
Lead Scoring.
Lead scoring is extremely important.  Lead scoring allows you to automatically follow up with leads based on lead intelligence such as form submitted, behavior on website, contact properties, the influence the buyer holds, and more.  Without lead scoring, the likelihood of sales receiving quality leads is slim, which means fewer leads become customers, and more precious sales resources get wasted doing the qualification process. Fewer customers with more resource mean less ROI to show for the sales and marketing process.
Marketing Automation enables you to implement a lead scoring strategy ensuring your sales team get the hottest marketing qualified leads.  This not only keeps both teams happy, but it also allows you to show proof that your marketing efforts are worthwhile.

Realising your revenue potential.

If you can attract prospects instead of buying them with Inbound Marketing, and you can convert those prospects into customers, you will be able to take that marketing ROI to the bottom line and that’s good news for shareholders.
Not only will you deliver a return on your marketing investment, with Marketing Automation you can report on it. You can create reports and dashboards to identify your success and identify how many conversions each of your marketing activities has delivered.
The digital age has brought many advances in marketing and sales tools, including automation and CRM platforms.  They not only help both teams work together, they can provide a significant amount of business intelligence to c-level executives to help make informed business decisions.
There are a number of ways to skin the cat, and marketing automation tools do not need to cost the earth.  In fact, we often find that many organisations already have a number of automation tools in place that are just not being used effectively.

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2018-01-17T20:35:02+00:00 July 20th, 2017|Categories: Automation, Marketing, Revenue Cycle, Sales|

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.