WilliamsWarn is an emerging kiwi success story with huge global opportunities. After 5000 years of brewing WilliamsWarn have created the technology to brew the perfect beer at home, for a licensed premise or in the workplace in just 5 days with as little as 30 minutes effort. With aspiration to launch the brand into Australia and the US, WilliamsWarn came to RDG in search of a partner to help develop a content strategy and implement a best practice marketing and sales platform to deliver faster revenue growth — and, with a life long love of beer, we’re glad they did! It is an absolute pleasure working with this team of clever, innovative, and passionate kiwi’s. From the first time I sampled the product, I was hooked! So much so, that we are now avid brewers churning out delicious, fresh, perfectly carbonated beer in just 5 days with our WilliamsWarn BrewKeg10.
Having spent a huge amount of resources in product R&D, were ready to go global, but with limited resources they had a need to hit the ground running and scale fast. With an out-of-date website and very little in the way of marketing activity this really was a blank canvas opportunity. So (between product sampling) we got to work developing a content marketing strategy, implementing a marketing automation engine, and a sales engagement funnel.