Project Description

WilliamsWarn is an emerging kiwi success story with huge global opportunities. After 5000 years of brewing WilliamsWarn have created the technology to brew the perfect beer at home, for a licensed premise or in the workplace in just 5 days with as little as 30 minutes effort. With aspiration to launch the brand into Australia and the US, WilliamsWarn came to RDG in search of a partner to help develop a content strategy and implement a best practice marketing and sales platform to deliver faster revenue growth — and, with a life long love of beer, we’re glad they did!  It is an absolute pleasure working with this team of clever, innovative, and passionate kiwi’s. From the first time I sampled the product, I was hooked! So much so, that we are now avid brewers churning out delicious, fresh, perfectly carbonated beer in just 5 days with our WilliamsWarn BrewKeg10.

Having spent a huge amount of resources in product R&D, were ready to go global, but with limited resources they had a need to hit the ground running and scale fast. With an out-of-date website and very little in the way of marketing activity this really was a blank canvas opportunity. So (between product sampling) we got to work developing a content marketing strategy, implementing a marketing automation engine, and a sales engagement funnel.