We focus on automation & content to grow your business
We are marketing technologists with an approach that intersects sales, marketing and technology to create fully measured and optimised pipeline systems that drive revenue for companies just like yours. Our solutions increase traffic, lead quality, and revenue conversion.
We work with our clients, working on finding unique ways to attract people to your business. We provide them with the right stuff to get them interested in your company and get them on the path to buying. We develop playbooks allowing your reps to build qualified pipelines in an efficient manner. It is a continuous programme, designed to deliver predictable, scaleable growth rather than a series of ad-hoc tactics.
While your companies requirement will be unique, our programmes can generally be pulled into one or more of these buckets:
Martech Consulting Services
By adding experience and expertise we will help you unlock the full potential of your marketing automation platform. Specifically, we assist companies to attract leads at the top of the funnel attracting potential customers to your brand. Post lead generation will assist you to convert website visitors into quality leads, directing them through to your sales team. Our process focuses on providing your sales team with the necessary insights and tools needed to increase the velocity of your pipeline and close more deals. A content marketing strategy, lead lifecycle scoring, attribution reporting, data management, lead nurture workflows, data mapping and API integrations are all included in the programme.
Implementation & Training
We’ve gained a massive amount of experience in this area and have worked with an array of Martech vendors, including global leaders Marketo and Hubspot. We provide implementation & training services tailored to your unique needs, for when you need to hit the ground running, make the most of your investment and scale fast! Have a chat to us and we’ll give you the oil on the right technology solution to help you extract the maximum value in terms of contribution to your sales pipeline. Putting the right tool in place will save you money and time, with less human resource required to scale your customer interactions, along with a greater capability to DIY (do it yourself), instead of outsourcing things like landing pages or email templates to expensive design firms.
Modern marketing is all about combining creative excellence with the best technological solutions.
We dig deep to understand your companies customers, their challenges, and your sweet spot, then package that into a compelling content marketing programme that brings prospects to your sales team ready to convert. Creating the right content that talks to the right person at the right stage of the buyer journey is your goal.
Data analysis & optimisation
Hitting your numbers is the name of the game, and to do that you need to constantly look for opportunities to optimise your programme. We run tests and collect data at every stage of your funnel so we can show you exactly how your programme is performing. We work with our customers helping to set goals, and measure results with a focus on delivering the highest returns for lowest possible cost of acquisition. Collecting insight at each stage of the funnel allows our clients to optimise marketing decisions to directly impact revenue growth.
Working with RDG was an easy decision for us. With a business in growth stage we needed to implement a digital programme to scale our communications, build brand awareness, and close more deals. RDG simplified a potentially complex process, shared best practices, guided our decision making process and got their hands dirty when it came to executing our plans. Because of their unique business model they keep their over-heads low and are able to deliver much more for your spend.
Dave Nation of RDG helped identify Marketo as the right tool for our automated marketing. He then worked with our team to develop and implement a strategy on how to best leverage this powerful tool.
We’ve thoroughly enjoyed the whole process. Dave is a great guy, easy to work with, insightful and competent. I would have no hesitation in recommending him.
A Few of Our Friends
In our short history we have built long-term trusted partnerships with innovative, aspirational Kiwi businesses across multiple industries helping them to solve their biggest challenges, improve their marketing and sales performance, and grow their business!
Think you might like to take a closer look?
If you’re starting to think this content and technology gig might just be the shot in the arm your business needs, but you’re still not convinced. No problem, we can give you a quick 30 minute assesment and it won’t cost you anything — in fact it’s free!